Work

The Influence of Brand-Customer Relationships, Community Member-Other Members Relationships on Community Citizenship Behavior: Testing of Multiple Mediating Effects

Year: 2015

Type: article

Study design: Observational Study

Source: 電子商務學報

DOI: 10.6188/jeb.2014.17(1).03

Authors: 許立群, 池文海, 林庭妤

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2255161388

FWCI: 3.215

Cites: 122

Cited by: 6

Related to: 10