Work

Experiência do cliente no ponto de venda varejista: Desenvolvimento de uma escala de mensuração

Year: 2012

Type: article

Source: Revista de Negócios

DOI: 10.7867/1980-4431.2012v17n2p20-36

Authors: Roberto Rodrigues Ramos, Francisco José da Costa, Ingrid Mazza

Institutions: Universidade Federal do Ceará, Universidade Federal do Cariri, University for International Integration of the Afro-Brazilian Lusophony

Language: Portuguese

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004068630

FWCI:

Cites: 30

Cited by: 1

Related to: 10