Work

Individual oppositional loyalty: are loyalty and resistance two sides of the same coin?

Year: 2013

Type: conference-paper

Source: HAL

Author: Djedidi, Amina

Institutions: Université Paris-Est Créteil, Institut de Recherche en Gestion

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2306237909

FWCI: 1.205

Cites: 28

Cited by: 4

Related to: 10