Work

Antecedents of consumer brand engagement and brand loyalty

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2015.1131735

Authors: Civilai Leckie, Munyaradzi W. Nyadzayo, Lester W. Johnson

Institution: Swinburne University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2306669861

FWCI: 46.14

Cites: 78

Cited by: 521

Related to: 10