Work

Modelling purchases as a function of advertising and promotion

Year: 2002

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2002.11104919

Authors: Flemming Hansen, Lotte Yssing Hansen, Lars Grønholdt

Institution: Copenhagen Business School

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2307900986

FWCI: 1.479

Cites: 10

Cited by: 9

Related to: 10