Work

Conceptualizing a framework for customer integration during new product development of chemical companies

Year: 2016

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-12-2014-0262

Authors: David Elvers, Chie Hoon Song

Institution: University of Münster

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2307933800

FWCI: 8.326

Cites: 60

Cited by: 29

Related to: 10