Work

How Gender-Focused Advertising Can Mitigate the Perceived Risks of the Unfamiliar

Year: 2012

Type: article

Authors: Loyola Marymount, S. KRISHeN

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2308120313

FWCI:

Cites: 47

Cited by:

Related to: 10