Work

The “tug of war” model of foreign product purchases

Year: 2016

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-12-2012-0702

Authors: Yoel Asseraf, Aviv Shoham

Institutions: Ruppin Academic Center, University of Haifa

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2308201217

FWCI: 3.469

Cites: 35

Cited by: 30

Related to: 10