Work

Toward a model of brand strategy adoption

Year: 2016

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2016.6

Author: Heidi Neuvonen

Institution: JAMK University of Applied Sciences

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2309682120

FWCI: 4.163

Cites: 67

Cited by: 11

Related to: 10