Work

Beyond the Hierarchy of Effects: A Conceptual Framework

Year: 2012

Type: article

Source: Current Issues and Research in Advertising

DOI: 10.1080/01633392.1983.10505331

Author: Sandra E. Moriarty

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2309764245

FWCI: 2.736

Cites: 11

Cited by: 20

Related to: 10