Work

“Mix-and-Match” Fashion Trend and Luxury Brand Recognition: An Empirical Test Using Eye-tracking

Year: 2015

Type: article

Source: Fashion Theory

DOI: 10.1080/1362704x.2015.1082294

Authors: Cesare Amatulli, Gianluigi Guido, Antonio Mileti, Carla Tomacelli, M. Irene Prete, Anna E. Longo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2312035647

FWCI: 2.488

Cites: 51

Cited by: 21

Related to: 10