Work

Standardized Multinational Advertising: The Influencing Factors

Year: 1995

Type: article

Study design: Observational Study

Source: Journal of Advertising

DOI: 10.1080/00913367.1995.10673483

Authors: Tom Duncan, Jyotika Ramaprasad

Institution: Southern Illinois University Carbondale

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2312429435

FWCI: 2.708

Cites: 22

Cited by: 159

Related to: 10