Work

The Impact of Inferential Beliefs on Product Evaluations

Year: 1982

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378201900305

Authors: Joel Huber, John McCann

Institution: Duke University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2312458280

FWCI: 18.53

Cites: 25

Cited by: 489

Related to: 10