Work

Brand Image, Satisfaction, and Brand Loyalty - How Effective Are They in the Automotive Industry Market Share

Year: 2016

Type: article

Abstract: The study analyzes the influence of satisfaction, image, and loyalty on market share within the automotive industry by using real market data to capture market share of the car brands within the study. The results of the study confirm that automobile companies, which operate in a very competitive and dynamic environment need to ensure customer satisfaction and positive brand image, that collectively affect customer loyalty to keep sustainable growth. Keywords: brand image, brand loyalty, market share, satisfaction

Source: Journals & Books Hosting (International Knowledge Sharing Platform)

Authors: Dilek ÇETİN, Aslı Kuşçu, Dilek Sağlık Özçam, Y. Can Erdem

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2313393947

FWCI: 0.519

Cites: 23

Cited by: 9

Related to: 10