Work

Market Segmentation: A Strategic Management Tool

Year: 1971

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377100800101

Author: Richard M. Johnson

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2313412401

FWCI: 17.38

Cites: 10

Cited by: 178

Related to: 10