The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel
Year: 1985
Type: article
Source: Journal of Marketing Research
Authors: John F. Gaski, John R. Nevin
Institutions: University of Notre Dame, University of Wisconsin–Madison
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2313577450