Work

An Application of Equity Theory to Buyer-Seller Exchange Situations

Year: 1978

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377801500208

Authors: John W. Huppertz, Sidney J. Arenson, Richard H. Evans

Institution: Syracuse University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2314002611

FWCI: 6.051

Cites: 36

Cited by: 471

Related to: 10