Work

Foreign Branding and Its Effects on Product Perceptions and Attitudes

Year: 1994

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3152198

Authors: France Leclerc, Bernd H. Schmitt, Laurette Dube

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2314281331

FWCI: 21.31

Cites: 24

Cited by: 545

Related to: 10