Work

Managing What Consumers Learn from Experience

Year: 1989

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298905300201

Authors: Stephen J. Hoch, John Deighton

Institution: University of Chicago

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2314333710

FWCI: 42.95

Cites: 155

Cited by: 1,141

Related to: 10