Work

Product Positioning: TRINODAL Mapping of Brand Images, Ad Images, and Consumer Preference

Year: 1983

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378302000405

Author: John W. Keon

Institution: New York University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2314518035

FWCI: 5.376

Cites: 20

Cited by: 47

Related to: 10