Work

The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies

Year: 1995

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379503200204

Author: Martin S. Roth

Institution: Boston College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2314762674

FWCI: 14.4

Cites: 69

Cited by: 594

Related to: 10