Work

Nachhaltige Markenimplementierung im B-to-B-Geschäft

Year: 2011

Type: article

Source: Business + Innovation

DOI: 10.1365/s35789-011-0014-3

Authors: Carsten Baumgarth, Lars Binckebanck

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2314966944

FWCI: 3.711

Cites: 26

Cited by: 11

Related to: 10