Work

Estimating Brand Positioning Maps Using Supermarket Scanning Data

Year: 1987

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378702400101

Author: Steven M. Shugan

Institution: University of Chicago

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2314985678

FWCI: 34.28

Cites: 41

Cited by: 99

Related to: 10