Work

Model for studying commodity bundling with a focus on consumer preference: Evidence from the Korean telecommunications market

Year: 2016

Type: article

Source: SIMULATION

DOI: 10.1177/0037549716638838

Authors: Jungwoo Shin, Jae Young Choi, Daeho Lee

Institutions: Korea Environment Institute, Hanyang University, Sungkyunkwan University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2315035542

FWCI: 4.163

Cites: 66

Cited by: 9

Related to: 10