Work

Defining and Estimating a Trading Area

Year: 1964

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296402800307

Author: David L. Huff

Institution: University of California, Los Angeles

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2315225792

FWCI: 5.375

Cites:

Cited by: 1,287

Related to: 10