Work

Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity

Year: 1995

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299505900106

Authors: Vicki Lane, Robert Jacobson

Institutions: University of Colorado System, University of Washington

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2315545789

FWCI: 22.63

Cites: 33

Cited by: 527

Related to: 9