Work

Does the "9 Fixation" in Retail Pricing Really Promote Sales?

Year: 1965

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296502900411

Author: Dik Warren Twedt

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2315747631

FWCI:

Cites:

Cited by: 69

Related to: 10