Work

Mutually Adaptive Effects of Interpersonal Communication

Year: 1971

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377100800407

Authors: Fred D. Reynolds, William R. Darden

Institution: University of Georgia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2315950797

FWCI: 17.76

Cites: 7

Cited by: 153

Related to: 10