Work

"Sweet Lemons": Illusory Quality, Self-Deceivers, Advertising, and Price

Year: 1995

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379503200305

Author: Philip M. Parker

Institution: INSEAD

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2316071850

FWCI: 8.123

Cites: 62

Cited by: 32

Related to: 10