Work

Congruence Relationships between Self Images and Product Brands

Year: 1969

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224376900600109

Author: Ira J. Dolich

Institution: Pennsylvania State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2316151096

FWCI: 22.52

Cites: 8

Cited by: 609

Related to: 9