Work

Automatic and Strategic Processes in Advertising Effects

Year: 1996

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299606000408

Author: Klaus G. Grunert

Institution: Aarhus University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2316280440

FWCI: 8.4

Cites: 86

Cited by: 164

Related to: 10