Work

Changing Perspectives in Marketing

Year: 1952

Type: article

Source: Journal of Marketing

DOI: 10.2307/1248104

Authors: Delbert J. Duncan, Hugh G. Wales

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2316739737

FWCI:

Cites:

Cited by: 11

Related to: 10