Work

Consumers' Channel Choice and Channel Positioning in Multichannel Environment

Year: 2012

Type: article

Source: journal of consumer policy studies

DOI: 10.15723/jcps..41.201204.143

Authors: 이진명, Jong- Youn Rha

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2316780003

FWCI:

Cites: 19

Cited by: 10

Related to: 10