Work

Future Directions in Marketing Theory

Year: 1974

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297403800207

Author: W. T. Tucker

Institution: The University of Texas at Austin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2317310754

FWCI: 5.123

Cites:

Cited by: 77

Related to: 10