Work

Information Response Models: An Integrated Approach

Year: 1982

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298204600108

Authors: Robert E. Smith, William R. Swinyard

Institution: Indiana University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2317380849

FWCI: 23.16

Cites: 54

Cited by: 409

Related to: 10