Work

Understanding value co-creation in a co-consuming brand community

Year: 2011

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593111408178

Authors: Siwarit Pongsakornrungsilp, Jonathan E. Schroeder

Institutions: Walailak University, Rochester Institute of Technology

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2317974638

FWCI: 33.2

Cites: 79

Cited by: 370

Related to: 10