Work

Influence of Brands on Female Consumer's Buying Behaviour in Pakistan

Year: 2011

Type: book

Authors: Hareem Zeb, Kashif Rashid, M.Bilal Javeed

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2318028034

FWCI: 2.979

Cites:

Cited by: 29

Related to: 10