Work

The Marketing Revolution

Year: 1960

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296002400306

Author: Robert J. Keith

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2318042838

FWCI:

Cites:

Cited by: 642

Related to: 9