Work

Fair and lovely

Year: 2012

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.2501/ija-31-1-189-211

Authors: Stella C. Chia, Yuen Ting Chay, Poh Kwan Cheong, Wai Yin Cheong, Sok Kuan Lee

Institutions: City University of Hong Kong, Nanyang Technological University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2318311699

FWCI: 2.736

Cites: 8

Cited by: 12

Related to: 10