Evaluating the Relationships among Attitude toward Business, Product Satisfaction, Experience, and Search Effort
Year: 1979
Type: article
Source: Journal of Marketing Research
Authors: Ronald D. Anderson, Jack L. Engledow, Helmut Becker
Institutions: Indiana University, University of Portland
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2318314868
