Work

Positioning: The Battle for Your Mind

Year: 1992

Type: book-review

Source: Journal of Marketing

DOI: 10.2307/1252139

Authors: Robert Demaris, Al Ries, Jack Trout

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2318347494

Cites:

Cited by: 458

Related to: 10