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An Excursion through Public Attitudes That Constitute the Ambience of Marketing

Year: 1974

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3150573

Authors: Richard H. Baxter, William Watts, Lloyd A. Free

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2318522489

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