Work

The Effect of Ecological Concern on Brand Perceptions

Year: 1973

Type: article

Study design: Observational Study

Source: Journal of Marketing Research

DOI: 10.1177/002224377301000210

Authors: Thomas C. Kinnear, James R. Taylor

Institutions: Western University, University of Michigan

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2318619632

FWCI: 5.375

Cites: 9

Cited by: 230

Related to: 10