Work

Incorporating Ecology into Marketing Strategy: The Case of Air Pollution

Year: 1971

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297103500310

Author: Harold H. Kassarjian

Institution: University of California, Los Angeles

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2318879669

FWCI: 4.896

Cites:

Cited by: 275

Related to: 10