Work

Marketing Theory with a Strategic Orientation

Year: 1983

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298304700409

Authors: George S. Day, Robin Wensley

Institutions: University of Toronto, London Business School

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2318893181

FWCI: 21.5

Cites: 38

Cited by: 507

Related to: 10