Work

Results concerning Brand Choice

Year: 1975

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377501200118

Authors: Christopher Chatfield, Gerald Goodhardt

Institution: University of Bath

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2318906554

FWCI: 5.773

Cites: 14

Cited by: 75

Related to: 10