Work

Brand Image and Brand Usage

Year: 1970

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377000700304

Authors: M. Bird, C. Channon, A. S. C. Ehrenberg

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2319178673

FWCI:

Cites: 2

Cited by: 163

Related to: 10