Work

Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall

Year: 1994

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379403100401

Authors: J. Wesley Hutchinson, Kalyan Raman, Murali K. Mantrala

Institutions: University of Florida, University of Michigan–Flint

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2319201154

FWCI: 7.105

Cites: 72

Cited by: 99

Related to: 10