Work

Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views

Year: 1985

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378502200411

Authors: Philippe A. Naert, Marcel Weverbergh

Institutions: INSEAD, University of Antwerp

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2319310259

FWCI: 9.539

Cites: 15

Cited by: 31

Related to: 10