Work

The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices

Year: 1979

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1177/002224297904300309

Authors: Murphy A. Sewall, Michael H. Goldstein

Institution: University of Connecticut

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2319316872

FWCI: 7.965

Cites: 10

Cited by: 27

Related to: 10